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what is responsive design website

what is responsive design website

What does responsive website mean? Designing a responsive website is nothing but developing a website which fits or resizes itself according to the device screen space in which the user is viewing the webpage. It could be any device such as smartphones, ipads, or a personal computer etc. Whatever the device the responsive design makes it fit according to the screen size.

Responsive website design has gained immense popularity as, people find it much convenient and handy to use their smartphones than switching to a laptop, substantially the evidence is clear that the number of smartphones has tremendously increased. There are new devices popping up everyday and all the screens have to customized which means we have to make the web design across all screens of any device.

But why to opt for responsive website?
Google survey states that around 67% of users are keen in buying products or service from a website which supports responsiveness i;e mobile friendly website design. If website is not designed responsive there are ample chances of you losing potential customers. 

Hence Google also gives preference to responsive websites rather than the non responsive websites.

What Does Responsive Web Design Look?
The purpose of responsive design is to have one site, but with different elements that respond differently when viewed across multiple devices  of various sizes.For instance if we consider a “fixed” website. 

When viewed on a personal computer, the website  shows three columns, while on the other hand if you view on a tablet, since the screen and layout differs to a computer, it  automatically lets you to scroll horizontally, which is annoying according to few users. The elements might not be properly visible and look scattered.  Tablets can be viewed  vertically and horizontally which makes it even difficult.
 
Viewing over a small smartphone screen space, it’s even harder to see things. Large images occupy more screen space and break the layout, along with the site being slow on smartphones using the heavy images.

However, if the site is designed responsive,the device will automatically adjust itself to the screen size, making it more readable, with ease of navigation. The bottom line is of it’s a responsive web design, the website automatically adjusts itself according to the device the user views it in.

How do Responsive Web Designs Work?
Responsive websites implement the usage of fluid grids, which means all the components of a website are resized according to the proportion, than adjusting the pixels which reduces the resolution. All page elements are sized by proportion, rather than pixels.

So if you have three columns, you wouldn’t say exactly how wide each should be, but rather how wide they should be in relation to the other columns. Column 1 should take up half the page, column 2 should take up 30%, and column 3 should take up 20%, for instance. Media such as images is also resized relatively. That way an image can stay within its column or relative design element.

Why is a responsive website better than a mobile website?
Responsive websites work as it’s meant to work on any device they are being viewed on. There is no change in the layout and aligning hence all web pages can be seen clearly and available.Responsive websites take lesser time to load than on a mobile device website load faster than a mobile website.  Google states around 40% of users quit if a website takes longer than 3 seconds to load.

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