So in this article let’s know what’s a splash page and a landing page and the differences. Let’s break the silence of what it is..
Splash page is the initial or a welcoming screen at which a visitor looks into, before actually proceeding to the actual website. Ex: When we open Microsoft Word , the loading screen which appears before the app loads, yes that’s called as a Splash Screen.
Typically most splash pages have the welcoming statement before you enter into the site. Splash pages are a thing of the past. As such splash pages don’t provide any value from the SEO perspective as it has no content and takes ages to load.
Landing page is a single webpage with a single focused call to action either to sign up form or a button. Contests and coupons are also great types of landing pages.
Visitors usually land on these pages after clicking on Google or in a link in Google search results page and the most important aspects of a landing page is that it has no top bar navigation links.
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