Google Analytics is a must-have for any website, providing information on traffic, visitor information, as well as SEO standings.
These two tools help you keep track of how high your content is ranking on the respective search engine.
A Sitemp.xml helps the search engine crawlers index your website easier. Robots.txt is an instruction file on your website, telling the crawler which parts of the website to index.
Whether or not social media affects ranking or not is up to debate. Whichever the case may be, setting up your social media profiles and adding social shares to your content never hurts.
You can use Screaming Frog to check for any redirects or broken links on the website.
One of the ranking factors for Google is the bounce rate. Meaning, how many people who open your link on search stick around or bounce off.
Over 80% of internet users browse from their smartphones. So, if your website is not mobile-friendly, those users won’t stick around, increasing your bounce rate and hurting your rankings.
You can use Google PageSpeed Insights to see how well your website fares with mobile users.
Use one H1 tag mentioning your main keyword and what the website or business is about. You can use the other keywords in regular paragraphs on the homepage.
This is arguably one of the most important parts of the Digital Marketing SEO checklist: you installed all the tools, optimized the website, so now it’s time to “launch.” Go here, submit your website link, and give yourself a well-deserved pat on the back!
Whatever methods you’re planning on taking the website, you’ll need to start working on getting some good backlinks.
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