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seo checklist for website redesign

seo checklist for website redesign

Install Google Analytics

Google Analytics is a must-have for any website, providing information on traffic, visitor information, as well as SEO standings.

Google Search Console and Bing Webmaster Tools

These two tools help you keep track of how high your content is ranking on the respective search engine.

Sitemaps and Robots

A Sitemp.xml helps the search engine crawlers index your website easier. Robots.txt is an instruction file on your website, telling the crawler which parts of the website to index.

Setup Social Media Pages & Social Shares

Whether or not social media affects ranking or not is up to debate. Whichever the case may be, setting up your social media profiles and adding social shares to your content never hurts.

Check for Redirects and Broken Links

You can use Screaming Frog to check for any redirects or broken links on the website.

Optimize Website Load Speed

One of the ranking factors for Google is the bounce rate. Meaning, how many people who open your link on search stick around or bounce off.

Over 80% of internet users browse from their smartphones. So, if your website is not mobile-friendly, those users won’t stick around, increasing your bounce rate and hurting your rankings.

You can use Google PageSpeed Insights to see how well your website fares with mobile users.

Optimize the Homepage for the Main Keywords

Use one H1 tag mentioning your main keyword and what the website or business is about. You can use the other keywords in regular paragraphs on the homepage.

Index the Website & Launch

This is arguably one of the  most important parts of the SEO checklist: you installed all the tools, optimized the website, so now it’s time to “launch.” Go here, submit your website link, and give yourself a well-deserved pat on the back!

Initial Backlink Outreach

Whatever methods you’re planning on taking the website, you’ll need to start working on getting some good backlinks.

One of the best ways to start is to see what your competition is doing and replicate that. So, Google for the keyword you’re looking to rank for and write down the names of your top competitors.

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