Digital marketing planning is no different to any other marketing plan, in fact it’s increasingly
strange to have separate plans for ‘digital’ and ‘offline’ since that’s not how your customers
perceive your business. However, we’re often required to separate plans for “digital” only
based on the way teams and reporting is structured and to help the transition to digital -
before it becomes “business as usual”. A common format helps align your plan to other
Some general advice to keep in mind when planning
Below is the digital marketing strategy planning template contributed by Dr. Dave Chaffey from smart insights
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