Is your Website ready to face the next Google Algorithm Update?
Significance of another update for Google Algorithm
Yes, there’s a Google algorithm update yet again.2014 has seen tremendous adjustments and updates on the algorithms and there’s one more on the way.
When Google announces the algorithm change or an update, SEO professionals and website marketers turn to look what’s getting impacted with this new change.
Here is an announcement from Google in February 2015, on Webmaster central blog
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices”
So would that mean that there could be enhanced experience to the users for search in mobiles? Well that seem to be a positive and helpful move to the users.
Thinking Mobile friendly….
It could not be denied that the mobile traffic has been dramatically increasing in the past few years. Thanks to the advancements of smart phones and tablets, web traffic has been shifted more to the mobile devices overcoming the desktop traffic. It is not questionable that the next few years will see much advancement for the mobile users to go totally mobile leaving the desktop behind. Hence website owners are considering responsive for their website redesign.
Taking statistics, United States has recorded 35% traffic from mobiles and smart phones. Digging deeper, it is estimated that around 20% of the mobile traffic has been increased compared to the previous year and 7% increase on tablet traffic. Interestingly desktop traffic has been declined to 8% compared to the previous year.
It has been clearly visible that the desktop users are gradually switching to the mobile and tablets and hence there is an emergent need of advancements in making the mobile experience easy for the customers. An employee browsing emails from home through mobile and communicating, a manager takes decision on his tablet and the busy users going to e-newspapers on their leisure time is a hint that the mobiles have a tremendous impact on the daily chores of any individual.
It must be noted that the desktop is not the primary source of traffic anymore: Hence the website owners tend to speed up their redesign strategies to be ready to support mobile traffic.
Are you in for the change??
The recent launch of the Google algorithm has certainly raised eyebrows as its caching mobile devices and its user friendliness this time. Google has set the stage to clearly distinguish whether your website is mobile friendly or not: that means website owners need to consider the kick start if their website is falling under these two extremes: The website owners can go check their WebPages for the mobile friendliness on Mobile Friendly testing tool of Google: this tool not only tells you whether the website is mobile friendly or not, but also hints you to take changes on the existing design .While Google claims that it will be launched somewhere during 20th April, it’s a high time for the website owners to make the website optimization for mobile devices.
What’s changing in Mobile SEO?
While there is no hint what changes this new algorithm from Google is catching up this time: it could be only known post April 20 when the algorithm is in place. There are chances that the websites which are not optimized for mobiles are not visible in the mobile organic search. Will the mobile SEO be functioning same as earlier desktop based SEO? How is Google planning to handle the non optimized websites for mobiles? Well the answer could be known when the application is begun and we get to see our website in the organic search of mobile devices.
Its your Turn
Check your website whether its mobile friendly or not, else allow INOVIES to help.