Organic search engine optimization refers to the methods used to obtain a high placement or ranking on a search engine results page in unpaid, algorithm-driven results on a given search engine.
Search engines like Google and Bing are the librarians of the Internet. Their systems collect information about every page on the web, so they can help people find the exact information they are looking for.
Every search engine has a secret recipe called “algorithm” for turning all that information into useful search results. Search results matter when you have a website.
When your pages have higher rankings, more people find you. The key to higher rankings is making sure your website has the elements the search engines need for their recipes. This process is called SEO.
Most of the big ingredients such as words matter, titles matter, links matter, words in link, reputation are known.
Search engines account for every word on the web, this way when someone searches for a particular “phrase” the search engines narrow the page only to the particular results which are inline with the user’s search.
Each page on the web has an official title, which is embedded in the code. Search engines pay a lot of attention to the page titles as they often summarize the page.
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