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PPC/Conversion Rate Optz

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What exactly is a Conversion Rate?

Your conversion rate is what turns your website’s traffic into real dollars. More than Internet marketing, it is the conversion rate optimization, taking your paid marketing campaign a step ahead by increasing the rate of your website visitors. Inovies help you with the strategic optimization of your site’s conversion rate by imperatively adjusting both content and design based on the requirements. These adjustments influences user behavior and hit your sales efficiently.

A conversion rate can be measured by evaluating the number of active visitors to a website performing the desired action. For example, if there are 200 visitors to a website via PPC (Pay-Per-Click) ad, where two out of those 200 purchases the products that the website company sells. In this case, the conversion rate for that specific ad will be one percent (2/200). The higher the conversion rate, the more successful will be the website.

Measuring and evaluating conversion rates indeed is a difficult part for companies, especially for those who are leveraging paid inclusion to drive increased traffic to their web page. In common, the conversion rates of a web page obtained via PPC-campaigns are calculated using web analytics programs. This analytics software studies and measures the website’s visitors’ behavior, and accordingly collects the data that further helps in researching and learning about generating higher conversion rates.

Inovies has conversion rate experts who will actively work with your team to generate a highly optimized website. Landing page speaks about everything. So, make your PPC landing pages get more conversion optimized. Recent case studies on PPC campaigns have witnessed a 30% to 50% increase in the website conversions without increase of the traffic. Inovies will help to design, develop, test and maintain the optimization of your landing pages conversion and insure you to get maximum possible traffic for your PPC. Our multivariate process of monitoring your conversion rates enables us to be more confident in performing an in-depth assessment of your website and landing pages.

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